Marketing Research: An Applied Approach

Naresh Malhotra, Dan Nunan, David Birks

Research output: Book/ReportBook


Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of this text is much valued for its wealth of European and International case material, which is why we see strong sales of this title in both the UK as well as Europe.
Original languageEnglish
Number of pages976
ISBN (Electronic)1292103159, 978-1292103150
ISBN (Print)1292103124, 978-1292103129
Publication statusPublished - 8 Jun 2017


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