Marketing Research: An Applied Approach

Naresh Malhotra, Dan Nunan, David Birks

    Research output: Book/ReportBook


    Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of this text is much valued for its wealth of European and International case material, which is why we see strong sales of this title in both the UK as well as Europe.
    Original languageEnglish
    Number of pages976
    ISBN (Electronic)1292103159, 978-1292103150
    ISBN (Print)1292103124, 978-1292103129
    Publication statusPublished - 8 Jun 2017


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