Mobility as a service and travel behaviour change: longitudinal data collection and analysis approach

Changing individuals' travel behaviours, particularly in a car-dependent region, is a challenge as travel behaviours are often habitual and require personalised alternatives to the current behaviours. Understanding the important factors influencing mode choice and travel behaviour plays an essential role in providing transport alternatives. Mobility as a Service (MaaS) encourages travel behaviour change towards the use of sustainable modes of transport as it provides personalised journey planning, booking, and payment on a single platform. This study proposes a three-step longitudinal approach to evaluate the travel behaviour change over time caused by using a MaaS app. In this approach, the data will be collected through a multi-city MaaS app developed by the Solent Future Transport Zone programme, funded by the UK Department for Transport. This study presents a preliminary result from a pilot study on the current travel behaviour of the Solent residents. This approach enables scholars, practitioners, and policy-makers to measure and understand the rationale behind the travel behaviour change caused by MaaS.