Mobility as a Service (MaaS): a conceptual framework for travel behaviour change analysis

Research output: Contribution to conferenceAbstractpeer-review


Enabling a change in travel behaviour towards more sustainable transport mode choices could facilitate overcoming the adverse effects of private car dependency. The concept of Mobility as a Service (MaaS), which combines journey planning, booking and payment into a single mobile app interface, has been developed in the last decade by scholars and practitioners to support sustainable travel behaviour change. Recently, the Solent Future Transport Zone MaaS project, funded by the UK Department for Transport, has developed a multi-city MaaS app across the Solent region. The Solent MaaS app aims to provide convenient and customised transportation alternatives to a private car, thus reducing private car dependency. MaaS has been implemented and trialled in various cities. However, to the best of our knowledge, very few research studies have addressed the
environmental, social, and economic impacts of travel behaviour change caused by MaaS. This research study proposes a conceptual framework for the quantitative and qualitative analysis approaches to monitor and evaluate the travel behaviour change caused by the MaaS and the economic, environmental and social impacts. The implementation of the proposed framework will be
presented, including the preliminary data collected through the Solent MaaS app, alongside the travel behaviour change and sustainability impact analysis.
Original languageEnglish
Number of pages2
Publication statusPublished - 16 Aug 2022
EventEURO 2022 - Aalto University, Espoo, Finland
Duration: 3 Jul 20226 Jul 2022


ConferenceEURO 2022


  • Solent Future Transport Zone
  • MaaS
  • travel behaviour change


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