Modelling the export marketing strategy-performance relationship

Colin Wheeler, S. Tagg, J. Taggart

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Original languageEnglish
Title of host publicationInternational business in the 21st century: change and continuity, strategies, institutions, regulations and operations: conference proceedings, 28th annual conference, UK chapter, academy of international business, 6 & 7 April 2001
EditorsF. McDonald, H. Tuselmann
Place of PublicationManchester
PublisherManchester Metropolitan University
Pages950-972
Number of pages23
ISBN (Print)9780905304359
Publication statusPublished - Apr 2001

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