Modelling the export marketing strategy-performance relationship

Colin Wheeler; S. Tagg; J. Taggart

Modelling the export marketing strategy-performance relationship

Colin Wheeler, S. Tagg, J. Taggart

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Original language	English
Title of host publication	International business in the 21st century: change and continuity, strategies, institutions, regulations and operations: conference proceedings, 28th annual conference, UK chapter, academy of international business, 6 & 7 April 2001
Editors	F. McDonald, H. Tuselmann
Place of Publication	Manchester
Publisher	Manchester Metropolitan University
Pages	950-972
Number of pages	23
ISBN (Print)	9780905304359
Publication status	Published - Apr 2001

Cite this

Wheeler, C., Tagg, S., & Taggart, J. (2001). Modelling the export marketing strategy-performance relationship. In F. McDonald, & H. Tuselmann (Eds.), International business in the 21st century: change and continuity, strategies, institutions, regulations and operations: conference proceedings, 28th annual conference, UK chapter, academy of international business, 6 & 7 April 2001 (pp. 950-972). Manchester Metropolitan University.

Wheeler, Colin ; Tagg, S. ; Taggart, J. / Modelling the export marketing strategy-performance relationship. International business in the 21st century: change and continuity, strategies, institutions, regulations and operations: conference proceedings, 28th annual conference, UK chapter, academy of international business, 6 & 7 April 2001. editor / F. McDonald ; H. Tuselmann. Manchester : Manchester Metropolitan University, 2001. pp. 950-972

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Wheeler, C, Tagg, S & Taggart, J 2001, Modelling the export marketing strategy-performance relationship. in F McDonald & H Tuselmann (eds), International business in the 21st century: change and continuity, strategies, institutions, regulations and operations: conference proceedings, 28th annual conference, UK chapter, academy of international business, 6 & 7 April 2001. Manchester Metropolitan University, Manchester, pp. 950-972.

Modelling the export marketing strategy-performance relationship. / Wheeler, Colin; Tagg, S.; Taggart, J.
International business in the 21st century: change and continuity, strategies, institutions, regulations and operations: conference proceedings, 28th annual conference, UK chapter, academy of international business, 6 & 7 April 2001. ed. / F. McDonald; H. Tuselmann. Manchester: Manchester Metropolitan University, 2001. p. 950-972.

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

TY - CHAP

T1 - Modelling the export marketing strategy-performance relationship

AU - Wheeler, Colin

AU - Tagg, S.

AU - Taggart, J.

PY - 2001/4

Y1 - 2001/4

M3 - Chapter (peer-reviewed)

SN - 9780905304359

SP - 950

EP - 972

BT - International business in the 21st century: change and continuity, strategies, institutions, regulations and operations: conference proceedings, 28th annual conference, UK chapter, academy of international business, 6 & 7 April 2001

A2 - McDonald, F.

A2 - Tuselmann, H.

PB - Manchester Metropolitan University

CY - Manchester

ER -

Wheeler C, Tagg S, Taggart J. Modelling the export marketing strategy-performance relationship. In McDonald F, Tuselmann H, editors, International business in the 21st century: change and continuity, strategies, institutions, regulations and operations: conference proceedings, 28th annual conference, UK chapter, academy of international business, 6 & 7 April 2001. Manchester: Manchester Metropolitan University. 2001. p. 950-972