Modelling the export marketing strategy-performance relationship

Colin Wheeler, S. Tagg, J. Taggart

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

    Original languageEnglish
    Title of host publicationInternational business in the 21st century: change and continuity, strategies, institutions, regulations and operations: conference proceedings, 28th annual conference, UK chapter, academy of international business, 6 & 7 April 2001
    EditorsF. McDonald, H. Tuselmann
    Place of PublicationManchester
    PublisherManchester Metropolitan University
    Number of pages23
    ISBN (Print)9780905304359
    Publication statusPublished - Apr 2001

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