Modelling the export marketing strategy-performance relationship: a replication

Colin Wheeler, S. Tagg, J. Taggart

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

    Original languageEnglish
    Title of host publicationInternational business: adjusting to new challenges and opportunities
    EditorsF. McDonald, H. Tuselmann, Colin Wheeler
    Place of PublicationBasingstoke
    PublisherPalgrave Macmillan
    Number of pages13
    ISBN (Print)9780333984116
    Publication statusPublished - 2002

    Publication series

    NameAcademy of international business (UKI) series
    PublisherPalgrave Macmillan

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