The application of a newly proposed generalised neo-Hookean strain energy function to the inflation of incompressible rubber-like spherical and cylindrical shells is demonstrated in this paper. The pressure (P) – inflation (λ or v) relationships are derived and presented for four shells: thin- and thick-walled spherical balloons, and thin- and thick-walled cylindrical tubes. Characteristics of the inflation curves predicted by the model for the four considered shells are analysed and the critical values of the model parameters for exhibiting the limit-point instability are established. The application of the model to extant experimental datasets procured from studies across 19th to 21st century will be demonstrated, showing favourable agreement between the model and the experimental data. The capability of the model to capture the two characteristic instability phenomena in the inflation of rubber-like materials, namely the limit-point and inflation-jump instabilities, will be made evident from both the theoretical analysis and curve-fitting approaches presented in this study. A comparison with the predictions of the Gent model for the considered data is also demonstrated and is shown that our presented model provides improved fits. Given the simplicity of the model, its ability to fit a wide range of experimental data and capture both limit-point and inflation-jump instabilities, we propose the application of our model to the inflation of rubber-like materials.