Mothers’ business, work/life and the politics of ‘mumpreneurship’

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    Abstract

    Heralded by some as ‘the new feminism’, the new, internationally widespread phenomenon of ‘the mumpreneur’ represents a hotly contested and contestable subject identity. This article explores the debate, arguing that its themes drive to the heart of current issues regarding changing working practices, locations and gender-identities in affluent societies. The analyses of women entrepreneurs’ views presented here (n=330), reveals that practitioners are sharply polarized on ‘the mumpreneur’. This article explores these views and progresses research agendas by asking whether such ICT-enabled transformations in working practices (embodied in the figure of the ‘mumpreneur’) have the potential to deliver greater choice for mothers’ labour, or whether, conversely, they re-enable iniquitous gender role expectations and arrangements within families.
    Original languageEnglish
    Pages (from-to)1230-1248
    JournalGender, Place & Culture
    Volume21
    Issue number10
    Early online date18 Jul 2013
    DOIs
    Publication statusPublished - Oct 2014

    Keywords

    • Mumpreneur
    • motherhood
    • gender
    • work
    • entrepreneurship
    • family

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