“My place is your place” - understanding how psychological ownership influences peer‐to‐peer service experiences

Giovanni Pino*, Marta Nieto-Garcia, Carol X. Zhang

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Abstract

This study aims to contribute to the growing literature on peer‐to‐peer services by investigating the relationships among three relevant aspects of such services, namely customers' identification with service providers, customers' feelings of psychological ownership toward the service setting (i.e., the providers' resources), and customers' interaction with service providers. Two empirical studies that investigate real peer‐to‐peer hospitality service experiences demonstrate that identification with service providers engenders a sense of psychological ownership of the service setting, which, in turn, enhances customers' attitudinal and behavioral loyalty. Notably, this effect occurs only when customers engage in cooperative interactions with their service providers.
Original languageEnglish
JournalPsychology and Marketing
Early online date2 Oct 2021
DOIs
Publication statusEarly online - 2 Oct 2021

Keywords

  • customer loyalty
  • peer-to-peer services
  • psychological ownership

Fingerprint

Dive into the research topics of '“My place is your place” - understanding how psychological ownership influences peer‐to‐peer service experiences'. Together they form a unique fingerprint.

Cite this