TY - JOUR
T1 - Nanoimplants that enhance human capabilities: a cognitive-affective approach to assess individuals’ acceptance of this controversial technology
AU - Reinares-Lara, Eva
AU - Olarte-Pascual, Cristina
AU - Pelegrín-Borondo, Jorge
AU - Pino, Giovanni
PY - 2016/9
Y1 - 2016/9
N2 - Nanotechnology enables the miniaturization of complex devices designed to enhance individuals’ physical and cognitive capabilities and, in the form of nanoimplants, their integration in the human body. It is unknown, however, whether people are willing or not to accept such devices. To shed light on this issue, this research used an extended version of the well-known technology acceptance model (TAM), adding affective factors to the cognitive components already present in the model. Testing on a sample of 600 individuals yielded statistically significant effects on attitudes toward nanoimplants and intention to undergo nanoimplantation. Conclusions are drawn and implications are discussed.
AB - Nanotechnology enables the miniaturization of complex devices designed to enhance individuals’ physical and cognitive capabilities and, in the form of nanoimplants, their integration in the human body. It is unknown, however, whether people are willing or not to accept such devices. To shed light on this issue, this research used an extended version of the well-known technology acceptance model (TAM), adding affective factors to the cognitive components already present in the model. Testing on a sample of 600 individuals yielded statistically significant effects on attitudes toward nanoimplants and intention to undergo nanoimplantation. Conclusions are drawn and implications are discussed.
UR - http://www.scopus.com/inward/record.url?scp=84981501525&partnerID=8YFLogxK
U2 - 10.1002/mar.20911
DO - 10.1002/mar.20911
M3 - Article
AN - SCOPUS:84981501525
SN - 0742-6046
VL - 33
SP - 704
EP - 712
JO - Psychology and Marketing
JF - Psychology and Marketing
IS - 9
ER -