Nanoimplants that enhance human capabilities: a cognitive-affective approach to assess individuals’ acceptance of this controversial technology

Eva Reinares-Lara*, Cristina Olarte-Pascual, Jorge Pelegrín-Borondo, Giovanni Pino

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

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Abstract

Nanotechnology enables the miniaturization of complex devices designed to enhance individuals’ physical and cognitive capabilities and, in the form of nanoimplants, their integration in the human body. It is unknown, however, whether people are willing or not to accept such devices. To shed light on this issue, this research used an extended version of the well-known technology acceptance model (TAM), adding affective factors to the cognitive components already present in the model. Testing on a sample of 600 individuals yielded statistically significant effects on attitudes toward nanoimplants and intention to undergo nanoimplantation. Conclusions are drawn and implications are discussed.

Original languageEnglish
Pages (from-to)704-712
Number of pages9
JournalPsychology and Marketing
Volume33
Issue number9
Early online date10 Aug 2016
DOIs
Publication statusPublished - Sep 2016

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