Nanoimplants that enhance human capabilities: a cognitive-affective approach to assess individuals’ acceptance of this controversial technology

Eva Reinares-Lara*, Cristina Olarte-Pascual, Jorge Pelegrín-Borondo, Giovanni Pino

*Corresponding author for this work

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    Abstract

    Nanotechnology enables the miniaturization of complex devices designed to enhance individuals’ physical and cognitive capabilities and, in the form of nanoimplants, their integration in the human body. It is unknown, however, whether people are willing or not to accept such devices. To shed light on this issue, this research used an extended version of the well-known technology acceptance model (TAM), adding affective factors to the cognitive components already present in the model. Testing on a sample of 600 individuals yielded statistically significant effects on attitudes toward nanoimplants and intention to undergo nanoimplantation. Conclusions are drawn and implications are discussed.

    Original languageEnglish
    Pages (from-to)704-712
    Number of pages9
    JournalPsychology and Marketing
    Volume33
    Issue number9
    Early online date10 Aug 2016
    DOIs
    Publication statusPublished - Sept 2016

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