Neo-primitive Arcadias: from oppositional pastoral to animism of objects in Andrea Branzi's work

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Abstract

This chapter focuses on the “neo-primitive” condition described by architect and designer Andrea Branzi in the mid-1980s, analyzing its latent presence in Archizoom Associati’s No-Stop City (1970-71). Despite having gone unnoticed, this neo-primitivism places Archizoom in line with the categories of the “pastoral” and the “primitive” detected by Catherine Rossi in other exponents of those years Italian Architettura Radicale such as Superstudio, Ricardo Dalisi or the 9999 group. An anti-authoritarian and liberating pastoralism that had obvious Freudo-Marxist and Workerist roots, but that was also influenced by Consumerism and Pop Art and which would later evolve towards a diffuse animism with few precedents in the field of design. 
Translated title of the contributionNeo-primitive Arcadias: from oppositional pastoral to animism of objects in Andrea Branzi's work
Original languageSpanish
Title of host publicationTecnopastoralismo
Subtitle of host publicationEnsayos y Proyectos en Torno a la Arcadia Tecnificada
EditorsFernando Quesada
Place of PublicationMadrid
PublisherEdiciones Asimétricas
ChapterVII
Pages150-183
Number of pages34
ISBN (Print)978-84-17905-36-1
Publication statusPublished - 1 Jun 2020

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