This chapter focuses on the “neo-primitive” condition described by architect and designer Andrea Branzi in the mid-1980s, analyzing its latent presence in Archizoom Associati’s No-Stop City (1970-71). Despite having gone unnoticed, this neo-primitivism places Archizoom in line with the categories of the “pastoral” and the “primitive” detected by Catherine Rossi in other exponents of those years Italian Architettura Radicale such as Superstudio, Ricardo Dalisi or the 9999 group. An anti-authoritarian and liberating pastoralism that had obvious Freudo-Marxist and Workerist roots, but that was also influenced by Consumerism and Pop Art and which would later evolve towards a diffuse animism with few precedents in the field of design.
|Translated title of the contribution||Neo-primitive Arcadias: from oppositional pastoral to animism of objects in Andrea Branzi's work|
|Title of host publication||Tecnopastoralismo|
|Subtitle of host publication||Ensayos y Proyectos en Torno a la Arcadia Tecnificada|
|Place of Publication||Madrid|
|Number of pages||34|
|Publication status||Published - 1 Jun 2020|