Newsvendor pricing problem in a two-sided market

Mabel C. Chou; Chee-Khian Sim; Chung-Piaw Teo; Huan Zheng

doi:10.1111/j.1937-5956.2011.01235.x

Newsvendor pricing problem in a two-sided market

Mabel C. Chou, Chee-Khian Sim, Chung-Piaw Teo, Huan Zheng

Research output: Contribution to journal › Article › peer-review

Abstract

We study the pricing problem of a “platform” intermediary to jointly determine the selling price of the platforms (hardware) sold to consumers and the royalty charged to content developers for content (software), when the demands for content and for platforms are interdependent. Our model elucidates the impact of supply chain replenishment costs and demand uncertainty on the strategic issues of platform pricing in a two-sided market.

Original language	English
Pages (from-to)	204-208
Journal	Production and Operations Management
Volume	21
Issue number	1
DOIs	https://doi.org/10.1111/j.1937-5956.2011.01235.x
Publication status	Published - 2012

Keywords

two-sided market
newsvendor problem
pricing strategy

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10.1111/j.1937-5956.2011.01235.x

Cite this

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abstract = "We study the pricing problem of a “platform” intermediary to jointly determine the selling price of the platforms (hardware) sold to consumers and the royalty charged to content developers for content (software), when the demands for content and for platforms are interdependent. Our model elucidates the impact of supply chain replenishment costs and demand uncertainty on the strategic issues of platform pricing in a two-sided market.",

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Newsvendor pricing problem in a two-sided market

Abstract

Keywords

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