On being local and being successful in Korea: Tesco and E-mart

Woohyoung Kim; Alan Hallsworth; Hyun Kim

doi:10.1111/area.12442

On being local and being successful in Korea: Tesco and E-mart

Woohyoung Kim, Alan Hallsworth, Hyun Kim

Kyung Hee University

Research output: Contribution to journal › Article › peer-review

541 Downloads (Pure)

Abstract

Tesco withdrew from the Korean market in September 2015. The withdrawal of Tesco has not generally been seen as being due to management failure, but, instead, as a strategic reallocation of resources by Tesco in the UK. Yet there may still be more to understand about this development. The tale of Tesco’s arrival in and departure from Korea has not ended. We consider the relative performance of Tesco (Homeplus) stores and those of rival E-Mart. We find that, in attempting to be authentically local, Tesco may have hampered its own long-term success in an important overseas market. In an empirical study we utilised the Logit model to contrast selection factors employed by local consumers in respect of both Tesco/Homeplus and E-Mart. Our analysis reveals that product range (including Private Brands), store accessibility, and convenience were the main factors on which consumers discriminated between these rivals.

Original language	English
Journal	Area
Early online date	2 May 2018
DOIs	https://doi.org/10.1111/area.12442
Publication status	Early online - 2 May 2018

Access to Document

10.1111/area.12442

HALLSWORTH_2018_cright_A_On being local and being successful in Korea
This is the peer reviewed version of the following article: Woohyoung Kim et al. 'On being local and being successful in Kora: Tesco and E-mart,' which has been published in final form at https://doi.org/10.1111/area.12442. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.
Accepted author manuscript (Post-print), 508 KB

Cite this

@article{b03e57af3916447b95e7dee9b22afeb8,

title = "On being local and being successful in Korea: Tesco and E-mart",

abstract = "Tesco withdrew from the Korean market in September 2015. The withdrawal of Tesco has not generally been seen as being due to management failure, but, instead, as a strategic reallocation of resources by Tesco in the UK. Yet there may still be more to understand about this development. The tale of Tesco{\textquoteright}s arrival in and departure from Korea has not ended. We consider the relative performance of Tesco (Homeplus) stores and those of rival E-Mart. We find that, in attempting to be authentically local, Tesco may have hampered its own long-term success in an important overseas market. In an empirical study we utilised the Logit model to contrast selection factors employed by local consumers in respect of both Tesco/Homeplus and E-Mart. Our analysis reveals that product range (including Private Brands), store accessibility, and convenience were the main factors on which consumers discriminated between these rivals.",

author = "Woohyoung Kim and Alan Hallsworth and Hyun Kim",

note = "Expected DOI: 10.1111/area.12442 EMBARGO 24 MTHS ",

year = "2018",

month = may,

day = "2",

doi = "10.1111/area.12442",

language = "English",

journal = "Area",

issn = "0004-0894",

publisher = "Wiley-Blackwell",

}

TY - JOUR

T1 - On being local and being successful in Korea: Tesco and E-mart

AU - Kim, Woohyoung

AU - Hallsworth, Alan

AU - Kim, Hyun

N1 - Expected DOI: 10.1111/area.12442 EMBARGO 24 MTHS

PY - 2018/5/2

Y1 - 2018/5/2

N2 - Tesco withdrew from the Korean market in September 2015. The withdrawal of Tesco has not generally been seen as being due to management failure, but, instead, as a strategic reallocation of resources by Tesco in the UK. Yet there may still be more to understand about this development. The tale of Tesco’s arrival in and departure from Korea has not ended. We consider the relative performance of Tesco (Homeplus) stores and those of rival E-Mart. We find that, in attempting to be authentically local, Tesco may have hampered its own long-term success in an important overseas market. In an empirical study we utilised the Logit model to contrast selection factors employed by local consumers in respect of both Tesco/Homeplus and E-Mart. Our analysis reveals that product range (including Private Brands), store accessibility, and convenience were the main factors on which consumers discriminated between these rivals.

AB - Tesco withdrew from the Korean market in September 2015. The withdrawal of Tesco has not generally been seen as being due to management failure, but, instead, as a strategic reallocation of resources by Tesco in the UK. Yet there may still be more to understand about this development. The tale of Tesco’s arrival in and departure from Korea has not ended. We consider the relative performance of Tesco (Homeplus) stores and those of rival E-Mart. We find that, in attempting to be authentically local, Tesco may have hampered its own long-term success in an important overseas market. In an empirical study we utilised the Logit model to contrast selection factors employed by local consumers in respect of both Tesco/Homeplus and E-Mart. Our analysis reveals that product range (including Private Brands), store accessibility, and convenience were the main factors on which consumers discriminated between these rivals.

U2 - 10.1111/area.12442

DO - 10.1111/area.12442

M3 - Article

SN - 0004-0894

JO - Area

JF - Area

ER -

On being local and being successful in Korea: Tesco and E-mart

Abstract

Access to Document

Fingerprint

Cite this