Perceived authenticity of online-only brands (OOBs): a quali-quantitative study with online consumers

Jason Sit^*, Giovanni Pino, Marco Pichierri

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

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Dataset: 'Perceived authenticity of online-only brands (OOBs)'
Sit, J. (Creator), Pino, G. (Creator) & Pichierri, M. (Creator), University of Portsmouth, 8 Apr 2021
DOI: 10.17029/2964f6ad-190f-4a74-b775-fcfd783f0ff1
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