Perceived authenticity of online-only brands (OOBs): a quali-quantitative study with online consumers

Jason Sit^*, Giovanni Pino, Marco Pichierri

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

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2021

High street brands cannot rely on history and familiarity to survive — new research
Sit, J., 28 May 2021, The Conversation.
Research output: Contribution to specialist publication › Article

Open Access