Personalizing reminders to personality for melanoma self-checking

Kirsten A. Smith, Matt Dennis, Judith Masthoff

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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This paper investigates whether different types of persuasive reminder should be sent to patients with different personalities. We describe a study where we presented participants with a personality measure, then describe a scenario with a fictional patient, who has not performed a skin check for recurrent melanoma. We asked patients to imagine they are in that situation and rate validated reminders based on Cialdini's 6 principles of persuasion for their suitability. Participants then chose their favourite reminder, and an alternative reminder to send if that one failed. We found that persuasive reminders that use `Authority' and 'Liking' are the most popular overall. We also found that personality had an effect when deciding on the type of persuasive reminder to use. In particular, we have found that those with high emotional stability are more responsive to any kind of persuasion, those with low agreeableness rated all types of reminder higher than those with high, and that conscientiousness matters when selecting an alternative reminder.
Original languageEnglish
Title of host publicationUMAP '16
Subtitle of host publicationProceedings of the 2016 Conference on User Modeling Adaptation and Personalization
Number of pages9
ISBN (Print)978-1450343688
Publication statusPublished - 17 Jul 2016
Externally publishedYes
Event24th ACM International Conference on User Modeling, Adaptation, and Personalization (UMAP 2016) - Halifax, Canada
Duration: 13 Jul 201615 Jul 2016


Conference24th ACM International Conference on User Modeling, Adaptation, and Personalization (UMAP 2016)
Abbreviated titleUMAP 2016


  • reminders
  • personality
  • persuasion
  • ehealth


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