Politics and tourism promotion: Hong Kong's myth making

Carol X. Zhang*, Patrick L Espoir Decosta, Bob McKercher

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

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By using "crisis of identity" as background, this study analyses how post-colonial Hong Kong relies on myths that are grounded in its complex, centuries-old socio-cultural political heritage to convey through tourism an identity different and separate from that of China. This qualitative inquiry, which relies on both online and printed promotional documents reinforced by primary data collected through in-depth interviews, proposes an explanation of the symbolic representation of tourism through four sequential myths. The article concludes that Hong Kong exploits its colonial past to create an identity that enhances its "local Chineseness" with a Western flavor and positions the territory to assume an increasingly hybrid identity to avoid being just another Chinese city.

Original languageEnglish
Pages (from-to)156-171
Number of pages16
JournalAnnals of Tourism Research
Early online date8 Aug 2015
Publication statusPublished - 1 Sep 2015


  • cultural heritage
  • hybrid identity
  • local Chineseness
  • myths
  • symbolic representation
  • tourism promotion


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