Politics and tourism promotion: Hong Kong's myth making

Carol X. Zhang*, Patrick L Espoir Decosta, Bob McKercher

*Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

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    By using "crisis of identity" as background, this study analyses how post-colonial Hong Kong relies on myths that are grounded in its complex, centuries-old socio-cultural political heritage to convey through tourism an identity different and separate from that of China. This qualitative inquiry, which relies on both online and printed promotional documents reinforced by primary data collected through in-depth interviews, proposes an explanation of the symbolic representation of tourism through four sequential myths. The article concludes that Hong Kong exploits its colonial past to create an identity that enhances its "local Chineseness" with a Western flavor and positions the territory to assume an increasingly hybrid identity to avoid being just another Chinese city.

    Original languageEnglish
    Pages (from-to)156-171
    Number of pages16
    JournalAnnals of Tourism Research
    Early online date8 Aug 2015
    Publication statusPublished - 1 Sept 2015


    • cultural heritage
    • hybrid identity
    • local Chineseness
    • myths
    • symbolic representation
    • tourism promotion


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