Practices Used by Online Marketplaces to Tackle the Trade in Counterfeits

David William James Shepherd, Kate Megan Whitman, Jeremy M. Wilson, Anna Baloka

Research output: Book/ReportCommissioned report

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Online marketplaces have developed over the past 20 years into a vigorous, innovative and hugely successful industry. It supports large corporations and empowers emerging entrepreneurs by connecting them with customers across the globe. However, there is a dark side to this success: it also facilitates the trade in counterfeit goods. In contrast to other facilitative industries, such as logistics and payment providers, online marketplaces attract special attention because the visibility of the counterfeits in their shop windows create obvious opportunities for controlling the illicit trade. This report presents the findings of exploratory research into the practices used by a sample of online marketplaces to tackle the trade in counterfeits. It finds that a small minority of the platforms implement meaningful anticounterfeiting policies. Due to the variety of business models in the market, the report recommends a risk-based approach for a common anti-counterfeiting framework rather than a prescriptive menu of practices.
Original languageEnglish
PublisherWorld Intellectual Property Organization
Commissioning bodyWorld Intellectual Property Organization
Number of pages41
Publication statusPublished - 24 Nov 2023

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