Product differentiation at the movies: Hollywood 1946 to 1965

John Sedgwick

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

    Abstract

    Popular film was a most important twentieth century commodity. It is worthy of study by the economic historian, not because it employed many people, which it did not, or because it contributed greatly to national income, which it did not, but because it attracted extremely large numbers of consumers to spend time voluntarily, in preference to other activities, experiencing some measure of well-being derived from sequences of moving images and their associated aesthetics.
    Original languageEnglish
    Title of host publicationAn economic history of film
    EditorsJohn Sedgwick, M. Pokorny
    Place of PublicationLondon
    PublisherRoutledge
    Pages186-217
    Number of pages32
    Edition26
    ISBN (Print)0415324920
    Publication statusPublished - 9 Sep 2004

    Publication series

    NameRoutledge explorations in economic history
    PublisherRoutledge
    Number26

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