Product differentiation at the movies: Hollywood 1946 to 1965

John Sedgwick

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Abstract

Popular film was a most important twentieth century commodity. It is worthy of study by the economic historian, not because it employed many people, which it did not, or because it contributed greatly to national income, which it did not, but because it attracted extremely large numbers of consumers to spend time voluntarily, in preference to other activities, experiencing some measure of well-being derived from sequences of moving images and their associated aesthetics.
Original languageEnglish
Title of host publicationAn economic history of film
EditorsJohn Sedgwick, M. Pokorny
Place of PublicationLondon
PublisherRoutledge
Pages186-217
Number of pages32
Edition26
ISBN (Print)0415324920
Publication statusPublished - 9 Sep 2004

Publication series

NameRoutledge explorations in economic history
PublisherRoutledge
Number26

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