Produkteinfuhrung im Umfeld des Niedergangs: Die Blu-ray Disk

Nigel Walton, Klaus Oestreicher, Michael Newnham

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review


It is the purpose of this paper to analyse the impact of digital disruption upon the DVD market by analysing the industry from the perspective of the Blue-ray disc player.
Original languageGerman
Title of host publicationDie Neue Fuhrungskunst
EditorsLutz Becker, Walter Gora, Tino Michalski
PublisherSymposion Publishing
Number of pages53
ISBN (Print)9783863296131
Publication statusPublished - 1 May 2014


  • Radical vs. marginal innovation
  • Ideal final result
  • Endgame strategies
  • Theories of innovation
  • Blu-ray.

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