Produkteinfuhrung im Umfeld des Niedergangs: Die Blu-ray Disk

Nigel Walton; Klaus Oestreicher; Michael Newnham

Produkteinfuhrung im Umfeld des Niedergangs: Die Blu-ray Disk

Nigel Walton, Klaus Oestreicher, Michael Newnham

School of Strategy, Marketing and Innovation

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Abstract

It is the purpose of this paper to analyse the impact of digital disruption upon the DVD market by analysing the industry from the perspective of the Blue-ray disc player.

Original language	German
Title of host publication	Die Neue Fuhrungskunst
Editors	Lutz Becker, Walter Gora, Tino Michalski
Publisher	Symposion Publishing
Pages	369-421
Number of pages	53
Edition	1st
ISBN (Print)	9783863296131
Publication status	Published - 1 May 2014

Keywords

Radical vs. marginal innovation
Ideal final result
Endgame strategies
Theories of innovation
Blu-ray.

Access to Document

https://www.deutsche-digitale-bibliothek.de/

Cite this

@inbook{04bb0cd00aa5425ea36bea2f83be1f6f,

title = "Produkteinfuhrung im Umfeld des Niedergangs: Die Blu-ray Disk",

abstract = "It is the purpose of this paper to analyse the impact of digital disruption upon the DVD market by analysing the industry from the perspective of the Blue-ray disc player.",

keywords = "Radical vs. marginal innovation, Ideal final result, Endgame strategies, Theories of innovation, Blu-ray.",

author = "Nigel Walton and Klaus Oestreicher and Michael Newnham",

year = "2014",

month = may,

day = "1",

language = "German",

isbn = "9783863296131",

pages = "369--421",

editor = "Lutz Becker and Walter Gora and Tino Michalski",

booktitle = "Die Neue Fuhrungskunst",

publisher = "Symposion Publishing",

address = "Germany",

edition = "1st",

}

TY - CHAP

T1 - Produkteinfuhrung im Umfeld des Niedergangs: Die Blu-ray Disk

AU - Walton, Nigel

AU - Oestreicher, Klaus

AU - Newnham, Michael

PY - 2014/5/1

Y1 - 2014/5/1

N2 - It is the purpose of this paper to analyse the impact of digital disruption upon the DVD market by analysing the industry from the perspective of the Blue-ray disc player.

AB - It is the purpose of this paper to analyse the impact of digital disruption upon the DVD market by analysing the industry from the perspective of the Blue-ray disc player.

KW - Radical vs. marginal innovation

KW - Ideal final result

KW - Endgame strategies

KW - Theories of innovation

KW - Blu-ray.

M3 - Chapter (peer-reviewed)

SN - 9783863296131

SP - 369

EP - 421

BT - Die Neue Fuhrungskunst

A2 - Becker, Lutz

A2 - Gora, Walter

A2 - Michalski, Tino

PB - Symposion Publishing

ER -