Profitability trends in Hollywood, 1929 to 1999: somebody must know something

John Sedgwick, M. Pokorny

Research output: Contribution to journalArticlepeer-review

Abstract

This article presents an overview of the development of the US film industry from 1929 to 1999. Notwithstanding a volatile film production environment, in terms of rate of return and market share variability, the industry has remained relatively stable and profitable. Film production by the film studios is interpreted as analogous to the construction of an investment portfolio, whereby producers diversified risk across budgetary categories. In the 1930s, high-budget film production was relatively unprofitable, but the industry adjusted to the steep decline in film-going in the postwar period by refining high-budget production as the focus for profitability.
Original languageEnglish
Pages (from-to)56-84
Number of pages29
JournalEconomic History Review
Volume63
Issue number1
DOIs
Publication statusPublished - 2010

Fingerprint

Dive into the research topics of 'Profitability trends in Hollywood, 1929 to 1999: somebody must know something'. Together they form a unique fingerprint.

Cite this