Re-imagining brand morality: A spirituality perspective

Yunyi Wei
, Kokho (Jason) Sit^*
, Yuksel Ekinci

^*Corresponding author for this work

School of Strategy, Marketing and Innovation

Yantai University

Research output: Contribution to conference › Abstract › peer-review

2 Article

2 results

2024
Customer definitions of moral value for retail brands: a qualitative understanding
Wei, Y., Sit, K. & Ekinci, Y., 1 Mar 2024, In: Journal of Retailing and Consumer Services. 77, 12 p., 103697.
Research output: Contribution to journal › Article › peer-review

Open Access
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144 Downloads (Pure)
More than law-abiding: a multi-staged consumer study on brand morality
Wei, Y., Ekinci, Y. & Sit, K., 11 Oct 2024, (Early online) In: Psychology and Marketing.
Research output: Contribution to journal › Article › peer-review

Open Access
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93 Downloads (Pure)