Reaching the price conscious consumer: the impact of personality, generational cohort and social media use

Jacqueline Eastman, Rajesh Iyer, Kevin L. Eastman, Sianne Gordon-Wilson, Pratik Modi

    Research output: Contribution to journalArticlepeer-review

    231 Downloads (Pure)

    Fingerprint

    Dive into the research topics of 'Reaching the price conscious consumer: the impact of personality, generational cohort and social media use'. Together they form a unique fingerprint.

    Social Sciences

    INIS

    Psychology