@inproceedings{10113550d05f4ea99ab8f46f6dd85104,
title = "Responsiveness, product variety and customisation",
abstract = "Product variety is proliferating in almost all sectors. Increasing product variety potentially impacts many aspects of the operations of a manufacturing enterprise. Responsiveness is a key competitive attribute that may be negatively affected by increasing product variety. With trends towards more product customisation to satisfy individual customers and to compete in niche markets, the potential impacts need to be understood and coping strategies need to be developed. We note the trend in increasing product variety in many sectors over time. The impact of product variety and increasing levels of customisation on the management of operations is then examined. The concept of responsiveness, particularly for order fulfilment processes is discussed and the impact of product variety on responsiveness is examined. We then discuss the potential of mass customisation strategies for effective management of customer-generated variety.",
keywords = "management topics, manufacturing processes, control applications in manufacturing processes, manufacturing industries, production management",
author = "Bart MacCarthy and Philip Brabazon and Jo Bramham and Dee Krtichanchai",
year = "2000",
month = nov,
day = "2",
doi = "10.1049/ic:20000586",
language = "English",
series = "IEE Colloquium (Digest)",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
pages = "6/1--6/8",
booktitle = "Proceedings of the IEE Seminar Customer Focused Manufacturing - Flexibility and Responsiveness are Everything",
address = "United States",
edition = "107",
note = "IEE Seminar Customer Focused Manufacturing : Flexibility and Responsiveness are Everything ; Conference date: 02-11-2000 Through 02-11-2000",
}