Abstract
Selling, is sometimes misunderstood and controversial, is never less than essential. Like so much in modern marketing it relies on a trusted, ethical approach, innovation and the capacity to build profitable long0term relationships basedx on a clear understanding of the customer. Given its importance, it is valuable to understand the changing character of selling as well as what makes a great sales manager.
| Original language | English |
|---|---|
| Title of host publication | The marketing century: how marketing drives business and shapes society |
| Editors | J. Kourdi |
| Place of Publication | Chichester |
| Publisher | Wiley |
| Pages | 95-114 |
| ISBN (Print) | 9781119974130 |
| Publication status | Published - 2011 |