Selling, is sometimes misunderstood and controversial, is never less than essential. Like so much in modern marketing it relies on a trusted, ethical approach, innovation and the capacity to build profitable long0term relationships basedx on a clear understanding of the customer. Given its importance, it is valuable to understand the changing character of selling as well as what makes a great sales manager.
|Title of host publication||The marketing century: how marketing drives business and shapes society|
|Place of Publication||Chichester|
|Publication status||Published - 2011|