Sales and business development

Beth Rogers

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

    Abstract

    Selling, is sometimes misunderstood and controversial, is never less than essential. Like so much in modern marketing it relies on a trusted, ethical approach, innovation and the capacity to build profitable long0term relationships basedx on a clear understanding of the customer. Given its importance, it is valuable to understand the changing character of selling as well as what makes a great sales manager.
    Original languageEnglish
    Title of host publicationThe marketing century: how marketing drives business and shapes society
    EditorsJ. Kourdi
    Place of PublicationChichester
    PublisherWiley
    Pages95-114
    ISBN (Print)9781119974130
    Publication statusPublished - 2011

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