Sales and business development

Beth Rogers

Sales and business development

Beth Rogers

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Abstract

Selling, is sometimes misunderstood and controversial, is never less than essential. Like so much in modern marketing it relies on a trusted, ethical approach, innovation and the capacity to build profitable long0term relationships basedx on a clear understanding of the customer. Given its importance, it is valuable to understand the changing character of selling as well as what makes a great sales manager.

Original language	English
Title of host publication	The marketing century: how marketing drives business and shapes society
Editors	J. Kourdi
Place of Publication	Chichester
Publisher	Wiley
Pages	95-114
ISBN (Print)	9781119974130
Publication status	Published - 2011

Cite this

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title = "Sales and business development",

abstract = "Selling, is sometimes misunderstood and controversial, is never less than essential. Like so much in modern marketing it relies on a trusted, ethical approach, innovation and the capacity to build profitable long0term relationships basedx on a clear understanding of the customer. Given its importance, it is valuable to understand the changing character of selling as well as what makes a great sales manager.",

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year = "2011",

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M3 - Chapter (peer-reviewed)

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EP - 114

BT - The marketing century: how marketing drives business and shapes society

A2 - Kourdi, J.

PB - Wiley

CY - Chichester

ER -

Sales and business development

Abstract

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