We study various physical quantities associated with holographic s-wave superconductors as functions of the scaling dimensions of the dual condensates. A bulk scalar field with negative mass squared m2, satisfying the Breitenlohner-Freedman stability bound and the unitarity bound, and allowed to vary in 0.5 unit intervals, were considered. We observe that all the physical quantities investigated are sensitive to the scaling dimensions of the dual condensates. For all the m2, the characteristic lengths diverge at the critical temperature in agreement with the Ginzburg-Landau theory. The Ginzburg-Landau parameter, obtained from these length scales indicates that the holographic superconductors can be type I or type II depending on the charge and the scaling dimensions of the dual condensates. For a fixed charge, there exists a critical scaling dimension, above which a holographic superconductor is type I, below which it becomes a type II.