Seeking country of origin information as an indicator of social status to make egoistical purchase decisions

Padmali Rodrigo, Hina Khan

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This study investigated elite Sri Lankan consumers’ egoistical purchase motives for seeking Country of Origin (COO) information when purchasing convenience, shopping and luxury goods for different occasions. 327 self-administered questionnaires were returned. The findings revealed the consumers’ motives were influenced by their desire to boost their ego, power and enhance social standing.
Original languageEnglish
Title of host publicationThe sustainable global marketplace
Subtitle of host publicationproceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference
EditorsMary Conway Dato-on
Place of PublicationCham
PublisherSpringer
Pages248-250
ISBN (Electronic)9783319108735
ISBN (Print)9783319108728
DOIs
Publication statusPublished - 2014

Publication series

NameDevelopments in marketing science: proceedings of the Academy of Marketing Science
PublisherSpringer

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