Setting SMART objectives for brand ‘ME’

    Research output: Contribution to specialist publicationArticle

    Abstract

    As marketers we are well attuned to setting objectives for the brands we take care of. Having established where our brand is now, we then decide where we want it to be – and how we are going to get it there. We understand the importance of setting clear objectives and developing strategies that will enable us to achieve these goals. This is just an inherent aspect of what we do in marketing. Although we may all plan effectively for the brands we look after, I wonder how many of us really plan our own careers in the same strategic manner?
    Original languageEnglish
    Specialist publicationBrand Republic Jobs
    Publication statusPublished - 27 Oct 2014

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