Sex differences in stipulated preferences in personal advertisements

S. Cameron, Alan Collins

Research output: Contribution to journalArticlepeer-review


A study was conducted on the content of personal advertisements using data from 259 placements in a national English newspaper. Univariate statistical tests and a multivariate classification analysis confirmed the previous findings in American studies on women seeking financial resources and men offering financial resources and seeking physical attributes. In contrast to previous studies, women are not significantly more likely to describe physical attributes than are men. Univariate statistical tests suggest a new finding of lesser offers of commitment by men.
Original languageEnglish
Pages (from-to)119-123
Number of pages5
JournalPsychological Reports
Issue number1
Publication statusPublished - 1998


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