This chapter concerns an Indian perspective of implementing CSR in the retail sector. We argue that CSR is pervasive and hence the newly expanding Indian retail sector is not excluded when it comes to CSR practices. In fact we argue that there is a greater need for CSR practices in this sector when compared to other sectors, with multiple stakeholders being involved. We make a case that these stakeholders would be affected with the entry of large foreign players. However, we also provide current evidence that the traditional domestic retailers, mostly part of large Indian conglomerates in India, are practicing unique, traditional and indigenous CSR, but also state that these practices could either converge or diverge with the new foreign entrants in the sector.
|Title of host publication||Implementing corporate social responsibility|
|Subtitle of host publication||Indian perspectives|
|Editors||Subhasis Ray, S. Siva Raju|
|Place of Publication||New Delhi|
|Publication status||Published - 2014|