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Small businesses and ROMI: the social media dilemma
Iva Atanassova, Lillian Clark, Colin Wheeler
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Dive into the research topics of 'Small businesses and ROMI: the social media dilemma'. Together they form a unique fingerprint.
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INIS
investment
100%
marketing
100%
small businesses
100%
business
44%
cost
33%
expenditures
33%
values
22%
planning
22%
resources
22%
reviews
11%
levels
11%
metrics
11%
environment
11%
management
11%
barriers
11%
market shares
11%
Social Sciences
Small Business
100%
Social Medium Campaign
100%
Facebook
75%
Small to Medium Enterprise
25%
Cost Saving
25%
Marketing Strategy
25%
Social Media Marketing
25%
Strategic Planning
25%
Market Share
25%
Measure Success
25%
Computer Science
Small and Medium Enterprise
100%
Facebook
100%
Cost Saving
33%
Enterprise Environment
33%
Economics, Econometrics and Finance
Marketing
100%
Market Share
14%
Internet Marketing
14%
Marketing Management
14%
Small to Medium Enterprise
14%