“So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy

Yogesh k. Dwivedi, Nir Kshetri, Laurie Hughes, Emma louise Slade, Anand Jeyaraj, Arpan kumar Kar, Abdullah m. Baabdullah, Alex Koohang, Vishnupriya Raghavan, Manju Ahuja, Hanaa Albanna, Mousa ahmad Albashrawi, Adil s. Al-Busaidi, Janarthanan Balakrishnan, Yves Barlette, Sriparna Basu, Indranil Bose, Laurence Brooks, Dimitrios Buhalis, Lemuria CarterSoumyadeb Chowdhury, Tom Crick, Scott w. Cunningham, Gareth h. Davies, Robert m. Davison, Rahul Dé, Denis Dennehy, Yanqing Duan, Rameshwar Dubey, Rohita Dwivedi, John s. Edwards, Carlos Flavián, Robin Gauld, Varun Grover, Mei-Chih Hu, Marijn Janssen, Paul Jones, Iris Junglas, Sangeeta Khorana, Sascha Kraus, Kai r. Larsen, Paul Latreille, Sven Laumer, F. tegwen Malik, Abbas Mardani, Marcello Mariani, Sunil Mithas, Emmanuel Mogaji, Jeretta horn Nord, Siobhan O’connor, Fevzi Okumus, Margherita Pagani, Neeraj Pandey, Savvas Papagiannidis, Ilias o. Pappas, Nishith Pathak, Jan Pries-Heje, Ramakrishnan Raman, Nripendra p. Rana, Sven-Volker Rehm, Samuel Ribeiro-Navarrete, Alexander Richter, Frantz Rowe, Suprateek Sarker, Bernd carsten Stahl, Manoj kumar Tiwari, Wil Van der aalst, Viswanath Venkatesh, Giampaolo Viglia, Michael Wade, Paul Walton, Jochen Wirtz, Ryan Wright

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Transformative artificially intelligent tools, such as ChatGPT, designed to generate sophisticated text indistinguishable from that produced by a human, are applicable across a wide range of contexts. The technology presents opportunities as well as, often ethical and legal, challenges, and has the potential for both positive and negative impacts for organisations, society, and individuals. Offering multi-disciplinary insight into some of these, this article brings together 43 contributions from experts in fields such as computer science, marketing, information systems, education, policy, hospitality and tourism, management, publishing, and nursing. The contributors acknowledge ChatGPT’s capabilities to enhance productivity and suggest that it is likely to offer significant gains in the banking, hospitality and tourism, and information technology industries, and enhance business activities, such as management and marketing. Nevertheless, they also consider its limitations, disruptions to practices, threats to privacy and security, and consequences of biases, misuse, and misinformation. However, opinion is split on whether ChatGPT’s use should be restricted or legislated. Drawing on these contributions, the article identifies questions requiring further research across three thematic areas: knowledge, transparency, and ethics; digital transformation of organisations and societies; and teaching, learning, and scholarly research. The avenues for further research include: identifying skills, resources, and capabilities needed to handle generative AI; examining biases of generative AI attributable to training datasets and processes; exploring business and societal contexts best suited for generative AI implementation; determining optimal combinations of human and generative AI for various tasks; identifying ways to assess accuracy of text produced by generative AI; and uncovering the ethical and legal issues in using generative AI across different contexts.
Original languageEnglish
Article number102642
Number of pages63
JournalInternational Journal of Information Management
Early online date11 Mar 2023
Publication statusPublished - 1 Aug 2023


  • Conversational agent
  • Generative artificial intelligence
  • Generative AI
  • ChatGPT
  • Large language models

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