Social media vs mainstream media: an analysis of the 2012 Occupy Nigeria protest

Temple Uwalaka*, Jeremy John Watkins

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contribution


This study examines (a) how the 2012 Occupy Nigeria protest was framed within social media platforms and (b) the role that social media played in holding mainstream media accountable during the protest. Using a mixed methods research design, we analyzed contents from student protesters’ Facebook Groups, Twitter feeds of the Occupy Nigeria protests and Nairaland. We also interrogated depth interview responses from 19 students from two liberal Nigerian universities who participated in the protest. The results indicate that the protest was defined by protesters on social media platforms as a revolution while advocating that the policy to end the fuel subsidy by the government be abolished as the solution for them to end the protest. Responses also indicate that the local mainstream media were perceived as refusing to cover the protest at its inception until they were forced to do so by the protesters. This perceived inaction by the local mainstream media was cited by some respondents as a source of motivation to participate in the protest.
Original languageEnglish
Title of host publicationProceedings of the Sixth Annual International Conference on Journalism & Mass Communication 2017
Place of PublicationSingapore
PublisherGlobal Science and Technology Forum
Number of pages10
Publication statusPublished - 10 Oct 2017
EventSixth Annual International Conference on Journalism & Mass Communication 2017 - , Singapore
Duration: 10 Oct 201711 Oct 2017


ConferenceSixth Annual International Conference on Journalism & Mass Communication 2017


  • social media
  • citizen journalism
  • digital activism
  • Occupy Nigeria

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