Abstract
This article tests the impact of match outcome uncertainty on stadium attendance
and television audiences of English Premier League football. The method accounts
for different measures of outcome uncertainty, an issue identified as a potential
source of discord between existing evidence. Results show that more certain
matches are preferred by spectators at the stadium yet more uncertain matches are
preferred on TV spectators. Thus, a change in revenue sharing polices aimed at
promoting a more uncertain match may affect both TV and stadium demand in
opposing directions.
and television audiences of English Premier League football. The method accounts
for different measures of outcome uncertainty, an issue identified as a potential
source of discord between existing evidence. Results show that more certain
matches are preferred by spectators at the stadium yet more uncertain matches are
preferred on TV spectators. Thus, a change in revenue sharing polices aimed at
promoting a more uncertain match may affect both TV and stadium demand in
opposing directions.
| Original language | English |
|---|---|
| Pages (from-to) | 3-30 |
| Number of pages | 28 |
| Journal | Journal of Sports Economics |
| Volume | 19 |
| Issue number | 1 |
| Early online date | 16 Dec 2015 |
| DOIs | |
| Publication status | Published - 1 Jan 2018 |
Keywords
- WNU
- premier league
- football
- demand
- outcome uncertainty
- collective selling
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2/02/18
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