Spectator demand, uncertainty of results, and public interest: evidence from the English Premier League

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    Abstract

    This article tests the impact of match outcome uncertainty on stadium attendance
    and television audiences of English Premier League football. The method accounts
    for different measures of outcome uncertainty, an issue identified as a potential
    source of discord between existing evidence. Results show that more certain
    matches are preferred by spectators at the stadium yet more uncertain matches are
    preferred on TV spectators. Thus, a change in revenue sharing polices aimed at
    promoting a more uncertain match may affect both TV and stadium demand in
    opposing directions.
    Original languageEnglish
    Pages (from-to)3-30
    Number of pages28
    JournalJournal of Sports Economics
    Volume19
    Issue number1
    Early online date16 Dec 2015
    DOIs
    Publication statusPublished - 1 Jan 2018

    Keywords

    • WNU
    • premier league
    • football
    • demand
    • outcome uncertainty
    • collective selling

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