Spectator demand, uncertainty of results, and public interest: evidence from the English Premier League

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Abstract

This article tests the impact of match outcome uncertainty on stadium attendance
and television audiences of English Premier League football. The method accounts
for different measures of outcome uncertainty, an issue identified as a potential
source of discord between existing evidence. Results show that more certain
matches are preferred by spectators at the stadium yet more uncertain matches are
preferred on TV spectators. Thus, a change in revenue sharing polices aimed at
promoting a more uncertain match may affect both TV and stadium demand in
opposing directions.
Original languageEnglish
Pages (from-to)3-30
Number of pages28
JournalJournal of Sports Economics
Volume19
Issue number1
Early online date16 Dec 2015
DOIs
Publication statusPublished - 1 Jan 2018

Keywords

  • WNU
  • premier league
  • football
  • demand
  • outcome uncertainty
  • collective selling

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