Stakeholder green pressure and new product performance in emerging countries: a cross-country study

Samuel Adomako, Chris Simms, Diego Alfonso Vazquez-Brust, Hang T.T Nguyen

Research output: Contribution to journalArticlepeer-review

Abstract

Despite the burgeoning literature on stakeholder green pressure, research is scarce on how it influences eco-product innovation and new product performance. This article examines stakeholder green pressures as antecedents of eco-product innovation and new product performance of firms operating in resource-constrained countries. Using data gathered from surveys in Vietnam (N=183) and Ghana (N=217), we find that the positive effects of stakeholder green pressures on new product performance are serially mediated by environmental sustainability orientation (ESO) and eco-product innovation. Our findings contribute to the ongoing efforts to clarify the mechanisms channelling stakeholders’ pressures into new product performance in resource-constrained environments.
Original languageEnglish
JournalBritish Journal of Management
Publication statusAccepted for publication - 20 Jan 2022

Keywords

  • stakeholders
  • new product performance
  • innovation
  • environmental and social governance

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