Abstract
Despite the burgeoning literature on stakeholder green pressure, research is scarce on how it influences eco-product innovation and new product performance. This article examines stakeholder green pressures as antecedents of eco-product innovation and new product performance of firms operating in resource-constrained countries. Using data gathered from surveys in Vietnam (N=183) and Ghana (N=217), we find that the positive effects of stakeholder green pressures on new product performance are serially mediated by environmental sustainability orientation (ESO) and eco-product innovation. Our findings contribute to the ongoing efforts to clarify the mechanisms channelling stakeholders’ pressures into new product performance in resource-constrained environments.
| Original language | English |
|---|---|
| Pages (from-to) | 299-320 |
| Number of pages | 22 |
| Journal | British Journal of Management |
| Volume | 34 |
| Issue number | 1 |
| Early online date | 14 Feb 2022 |
| DOIs | |
| Publication status | Published - 5 Jan 2023 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
-
SDG 9 Industry, Innovation, and Infrastructure
Keywords
- stakeholders
- new product performance
- innovation
- environmental and social governance
Fingerprint
Dive into the research topics of 'Stakeholder green pressure and new product performance in emerging countries: a cross-country study'. Together they form a unique fingerprint.Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver