Strategic implementation of database marketing: problems and pitfalls

K. Fletcher, Colin Wheeler, J. Wright

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Original language	English
Title of host publication	The management of sales and customer relations
Editors	B. Hartley, M. Starkey
Publisher	Cengage Learning
Pages	207-222
Number of pages	16
ISBN (Print)	9780415129749
Publication status	Published - 1996

Cite this

@inbook{cce6691a6b5a49aba0cef955948fae14,

title = "Strategic implementation of database marketing: problems and pitfalls",

author = "K. Fletcher and Colin Wheeler and J. Wright",

year = "1996",

language = "English",

isbn = "9780415129749",

pages = "207--222",

editor = "B. Hartley and M. Starkey",

booktitle = "The management of sales and customer relations",

publisher = "Cengage Learning",

}