Strategic leadership in super-growth companies - a re-appraisal

This article reports on a research project to identify the attributes of high and super growth medium-size companies, the strategies they employ to maintain growth and the critical success factors they consider vital to achieve rapid growth. Pronounced differences were found in the preferences between both groups when ranking seven critical success factors: (1) Flexibility; (2) Product diversification; (3) Attracting and holding quality staff; (4) Niche marketing; (5) Early entry into growth markets; (6) Quality; (7) and Frequent innovation. There were also differences in their strategic objectives, as well as, in the ages of the growth companies.