Strategies implemented and sources used for the acquisition of information on foreign markets

Myropi Garri, Nikolaos Konstantopoulos, Michail Bekiaris

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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Abstract

This paper observes on the sources of information used or not used by Greek internationalized manufacturing companies, in order to trace foreign market opportunities and insights into functions of foreign marketplaces, and the subsequent relevant strategies followed by these companies, as well as the special features that characterize and discern them.
Factor analysis recognises two groups of information sources regarding foreign markets, named “institutional sources” and “inter-organizational and market co-operations’ sources”.
Cluster analysis classifies companies into two groups, the “aggressive information acquisition strategy adopting” and the “passive information acquisition strategy adopting”.
Discriminant analysis and logistic regression revealed in most cases weak discriminating effects, with some interesting exceptions, that mainly have to do with internationalization intensity and the existence and implementation of outward looking strategies and commitment to the internationalization vision.
Original languageEnglish
Title of host publicationProceedings of the international conference on integrated information
EditorsGeorgios A. Giannakopoulos, Damianos P. Sakas
Place of PublicationGreece
PublisherIDAS Periodicals
Pages329-332
Publication statusPublished - 2011
EventInternational Conference on Integrated Information - Kos Island, Greece
Duration: 29 Sep 20113 Oct 2011

Publication series

NameAdvances on information processing and management
PublisherIDAS Periodicals

Conference

ConferenceInternational Conference on Integrated Information
Country/TerritoryGreece
Period29/09/113/10/11

Keywords

  • Foreign Market Information
  • Strategy

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