Strategies implemented and sources used for the acquisition of information on foreign markets

Myropi Garri, Nikolaos Konstantopoulos, Michail Bekiaris

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

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    Abstract

    This paper observes on the sources of information used or not used by Greek internationalized manufacturing companies, in order to trace foreign market opportunities and insights into functions of foreign marketplaces, and the subsequent relevant strategies followed by these companies, as well as the special features that characterize and discern them.
    Factor analysis recognises two groups of information sources regarding foreign markets, named “institutional sources” and “inter-organizational and market co-operations’ sources”.
    Cluster analysis classifies companies into two groups, the “aggressive information acquisition strategy adopting” and the “passive information acquisition strategy adopting”.
    Discriminant analysis and logistic regression revealed in most cases weak discriminating effects, with some interesting exceptions, that mainly have to do with internationalization intensity and the existence and implementation of outward looking strategies and commitment to the internationalization vision.
    Original languageEnglish
    Title of host publicationProceedings of the international conference on integrated information
    EditorsGeorgios A. Giannakopoulos, Damianos P. Sakas
    Place of PublicationGreece
    PublisherIDAS Periodicals
    Pages329-332
    Publication statusPublished - 2011
    EventInternational Conference on Integrated Information - Kos Island, Greece
    Duration: 29 Sept 20113 Oct 2011

    Publication series

    NameAdvances on information processing and management
    PublisherIDAS Periodicals

    Conference

    ConferenceInternational Conference on Integrated Information
    Country/TerritoryGreece
    Period29/09/113/10/11

    Keywords

    • Foreign Market Information
    • Strategy

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