Stronger together? Tourists’ behavioral responses to joint brand advertising

Ali Selcuk Can, Yuksel Ekinci, Giampaolo Viglia, Dimitrios Buhalis^*

^*Corresponding author for this work

Bournemouth University

Research output: Contribution to journal › Article › peer-review

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Dataset for 'Stronger together? Tourists’ behavioral responses to joint brand advertising'.
Can, S. (Creator), Ekinci, Y. (Creator), Viglia, G. (Creator) & Buhalis, D. (Creator), University of Portsmouth, 4 Sept 2020
DOI: 10.17029/c301ae13-7a51-4812-98d4-54fde11634b6
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