Success in database marketing: some crucial factors

K. Fletcher, Colin Wheeler, J. Wright

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Original languageEnglish
Title of host publicationThe management of sales and customer relations
EditorsR. Hartley, M. Starkey
Place of PublicationAustralia
PublisherCengage Learning
Pages36-46
Number of pages11
ISBN (Print)9780415129749
Publication statusPublished - 1996

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