Success in database marketing: some crucial factors

K. Fletcher, Colin Wheeler, J. Wright

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

    Original languageEnglish
    Title of host publicationThe management of sales and customer relations
    EditorsR. Hartley, M. Starkey
    Place of PublicationAustralia
    PublisherCengage Learning
    Number of pages11
    ISBN (Print)9780415129749
    Publication statusPublished - 1996

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