Technology Strategy

Nigel Walton, Neil Pyper

Research output: Book/ReportBook


This dynamic and beautifully written textbook takes a modern and innovative approach to strategy by placing technology at its heart, bridging the gap between general strategy texts and specialist technology and innovation literature. It addresses the challenges and opportunities presented to organisations by disruptive technological change and takes into account the navigation of uncertain business environments. In addition to examining more established concepts and theories, the text also explores new disruptive business models and non-traditional approaches to strategy development such as effectuation, the Business Model Canvas and prediction logic. This comprehensive and critical approach is supported by a rich assortment of practical examples and cases drawn from different sectors and a range of exciting companies from all over the world, helping students and practitioners to apply theory to practice.

This will be an essential core text for modules on technology strategy and innovation at upper undergraduate, postgraduate and MBA levels, and invaluable reading for senior executives and aspiring managers who seek to understand how to implement strategy in a volatile disruptive environment.
Original languageEnglish
PublisherBloomsbury Publishing Company
Number of pages327
ISBN (Electronic)9781137605351, 9781350305472
ISBN (Print)9781137605344
Publication statusPublished - 2 Oct 2019


  • technology
  • Strategy
  • Ecosystems
  • platforms
  • data
  • Scenario analysis

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