Original language | English |
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Title of host publication | Global political marketing |
Editors | J. Lees-Marshment, J. Stromback, C. Rudd |
Publisher | Routledge |
Pages | 175-188 |
Number of pages | 14 |
ISBN (Print) | 0415427223 |
Publication status | Published - 2009 |
Testing the market oriented model of political parties in a non-western context: the case of Taiwan
D. J. Fell, Isabelle Cheng
Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review