Testing the market oriented model of political parties in a non-western context: the case of Taiwan

D. J. Fell, Isabelle Cheng

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Original languageEnglish
Title of host publicationGlobal political marketing
EditorsJ. Lees-Marshment, J. Stromback, C. Rudd
Number of pages14
ISBN (Print)0415427223
Publication statusPublished - 2009

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