| Original language | English |
|---|---|
| Title of host publication | Global political marketing |
| Editors | J. Lees-Marshment, J. Stromback, C. Rudd |
| Publisher | Routledge |
| Pages | 175-188 |
| Number of pages | 14 |
| ISBN (Print) | 0415427223 |
| Publication status | Published - 2009 |
Testing the market oriented model of political parties in a non-western context: the case of Taiwan
D. J. Fell, Isabelle Cheng
Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review