The collapse of The Body Shop shows that ‘ethical’ branding is not a free pass to commercial success

Research output: Contribution to specialist publication › Article

Keywords

This output contributes to the following UN Sustainable Development Goals (SDGs)

Customer definitions of moral value for retail brands: a qualitative understanding
Wei, Y., Sit, K. & Ekinci, Y., 1 Mar 2024, In: Journal of Retailing and Consumer Services. 77, 12 p., 103697.
Research output: Contribution to journal › Article › peer-review

Open Access
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Consumers' price sensitivity (CPS) during times of a financial-hardship event: A critical literature review
Sit, J., Ballantyne, E. & Gorst, J., 21 Jun 2023, 8th Colloquium on European Research in Retailing 2023. Nieto Garcia, M., Acuti, D., Sit, J. & Brusset, X. (eds.). Portsmouth, Vol. 8. p. 99-104 6 p.
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Open Access
Profiling shoppers’ coping behaviours during a pandemic crisis: a regulatory focus perspective
Sit, J., Ballantyne, E. E. F. & Gorst, J., 1 Jan 2022, In: Journal of Retailing and Consumer Services. 64, 8 p., 102811.
Research output: Contribution to journal › Article › peer-review

Open Access
File
41 Downloads (Pure)
The cost-of-living crisis will put more pressure on shoppers than COVID
Sit, J., 18 Jan 2022, The Conversation.
Research output: Contribution to specialist publication › Article

Open Access

@misc{19040fcf1672419392e22fd0747b8ee2,

title = "The collapse of The Body Shop shows that {\textquoteleft}ethical{\textquoteright} branding is not a free pass to commercial success",

keywords = "ethics, ethical branding, care, skincare retailing, product innovation, morality, shopping",

author = "Jason Sit",

year = "2024",

month = feb,

day = "15",

language = "English",

journal = "The Conversation",

}