This paper examines the importance of quality management for Yemen, a developing country, in the light of challenges introduced by recent changes in levels of protection from international competition previously enjoyed by Yemeni companies. The current state of quality practices in Yemeni organisations is investigated and discussed. Then a variety of issues relating to the introduction and use of quality management approaches such as ISO 9000 and the European business excellence model (EBEM) are raised, with particular emphasis being placed on cultural issues. This paper also introduces a methodology to test the cultural acceptability of the European business excellence model in Yemen that could be accomplished in Yemen. Finally, the results of surveys and trials conducted in Yemen are presented.