The dark side of social media influencers: a research agenda for analysing deceptive practices and regulatory challenges

INIS

• marketing 100%
• information 50%
• comparative evaluations 50%
• norm 50%
• range 50%
• ethics 50%
• masks 50%
• social impact 50%

Social Sciences

• Social Media Influencers 100%
• Consumer Behavior 50%
• Influencer 50%
• Ethics 25%
• Marketing Strategy 25%
• Psychology 25%
• Interdisciplinary Approach 25%
• Impact Of Social Media 25%
• Social Norm 25%