Abstract
Despite the fact that the field of internationalization motives has been fairly addressed in relevant literature, some crucial questions on the subject have remained unanswered. This paper attempts to enrich existing knowledge on the process of internationalization motivation, by offering an alternative approach on how exactly this process works. Developing a “pull” rather than “push” approach, we show that despite what is believed till now, the motives themselves are not capable of making a company internationalize. The strategies, structures, characteristics of the company will determine its internationalization path, including the activation of the motivation to export process. Additionally, the character of the company, along with some contextual factors such as competition in the industry will also determine the strategies that will be later developed by the company in foreign markets and therefore the level of engagement and success of the company in foreign markets.
Original language | English |
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Title of host publication | BAM 2015 Conference Proceedings |
Publisher | British Academy of Management |
ISBN (Electronic) | 978-0-9549608-8-9 |
Publication status | Published - 8 Sept 2015 |
Event | 29th Annual Conference of the British Academy of Management: BAM 2015 - Portsmouth, United Kingdom Duration: 8 Sept 2015 → 10 Sept 2015 https://www.bam.ac.uk/civicrm/event/info?id=2886 |
Conference
Conference | 29th Annual Conference of the British Academy of Management |
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Country/Territory | United Kingdom |
City | Portsmouth |
Period | 8/09/15 → 10/09/15 |
Internet address |
Keywords
- Internationalization motives
- internationalization strategies
- capitalized strategies and structures