The decision to internationalize: an alternative perspective of the internationalization motivation process

Myropi Garri, Nikolaos Konstantopoulos

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

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    Abstract

    Despite the fact that the field of internationalization motives has been fairly addressed in relevant literature, some crucial questions on the subject have remained unanswered. This paper attempts to enrich existing knowledge on the process of internationalization motivation, by offering an alternative approach on how exactly this process works. Developing a “pull” rather than “push” approach, we show that despite what is believed till now, the motives themselves are not capable of making a company internationalize. The strategies, structures, characteristics of the company will determine its internationalization path, including the activation of the motivation to export process. Additionally, the character of the company, along with some contextual factors such as competition in the industry will also determine the strategies that will be later developed by the company in foreign markets and therefore the level of engagement and success of the company in foreign markets.
    Original languageEnglish
    Title of host publicationBAM 2015 Conference Proceedings
    PublisherBritish Academy of Management
    ISBN (Electronic)978-0-9549608-8-9
    Publication statusPublished - 8 Sep 2015
    Event29th Annual Conference of the British Academy of Management: BAM 2015 - Portsmouth, United Kingdom
    Duration: 8 Sep 201510 Sep 2015
    https://www.bam.ac.uk/civicrm/event/info?id=2886

    Conference

    Conference29th Annual Conference of the British Academy of Management
    Country/TerritoryUnited Kingdom
    CityPortsmouth
    Period8/09/1510/09/15
    Internet address

    Keywords

    • Internationalization motives
    • internationalization strategies
    • capitalized strategies and structures

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