The determinants of stakeholder engagement in digital platforms

Giampaolo Viglia; Rebecca Pera; Enrique Bigné

doi:10.1016/j.jbusres.2017.12.029

The determinants of stakeholder engagement in digital platforms

Giampaolo Viglia, Rebecca Pera, Enrique Bigné

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Abstract

Consumer engagement has been heralded as strategic in facilitating sales growth, competitive advantage, and profitability. Expanding the notion of consumer engagement to the stakeholder context, this study examines the determinants of multi-stakeholder digital engagement. Based on a digital setting (Expo2015), this study collected all the social media posts (n = 984) in the Facebook page with restricted access to the stakeholders involved in the event. Initial regression results suggest that the presence of transformation, in terms of activation of creative resource integration in posts, is a strong predictor of compliant and interactive engagement. Fuzzy-set qualitative comparative analysis (fsQCA) shows the configurations of cognitive and emotional attributes leading to compliance and interaction. Stakeholder engagement is an interactive experiential process based on actors' engagement with a focal organization, but more intensively with other stakeholder community members.

Original language	English
Pages (from-to)	404-410
Journal	Journal of Business Research
Volume	89
Early online date	19 Dec 2017
DOIs	https://doi.org/10.1016/j.jbusres.2017.12.029
Publication status	Published - Aug 2018

Keywords

stakeholders
engagement
social media
fsQCA
compliance
interaction

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10.1016/j.jbusres.2017.12.029

VIGLIA_2018_cright_JBR_The determinants of stakeholder engagement in digital platforms
NOTICE: this is the author’s version of a work that was accepted for publication in Journal of Business Research. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Journal of Business Research, (2018), DOI: 10.1016/j.jbusres.2017.12.029
Accepted author manuscript (Post-print), 278 KBLicence: CC BY-NC-ND

http://linkinghub.elsevier.com/retrieve/pii/S0148296317305234

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title = "The determinants of stakeholder engagement in digital platforms",

abstract = "Consumer engagement has been heralded as strategic in facilitating sales growth, competitive advantage, and profitability. Expanding the notion of consumer engagement to the stakeholder context, this study examines the determinants of multi-stakeholder digital engagement. Based on a digital setting (Expo2015), this study collected all the social media posts (n = 984) in the Facebook page with restricted access to the stakeholders involved in the event. Initial regression results suggest that the presence of transformation, in terms of activation of creative resource integration in posts, is a strong predictor of compliant and interactive engagement. Fuzzy-set qualitative comparative analysis (fsQCA) shows the configurations of cognitive and emotional attributes leading to compliance and interaction. Stakeholder engagement is an interactive experiential process based on actors' engagement with a focal organization, but more intensively with other stakeholder community members.",

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AU - Viglia, Giampaolo

AU - Pera, Rebecca

AU - Bigné, Enrique

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AB - Consumer engagement has been heralded as strategic in facilitating sales growth, competitive advantage, and profitability. Expanding the notion of consumer engagement to the stakeholder context, this study examines the determinants of multi-stakeholder digital engagement. Based on a digital setting (Expo2015), this study collected all the social media posts (n = 984) in the Facebook page with restricted access to the stakeholders involved in the event. Initial regression results suggest that the presence of transformation, in terms of activation of creative resource integration in posts, is a strong predictor of compliant and interactive engagement. Fuzzy-set qualitative comparative analysis (fsQCA) shows the configurations of cognitive and emotional attributes leading to compliance and interaction. Stakeholder engagement is an interactive experiential process based on actors' engagement with a focal organization, but more intensively with other stakeholder community members.

KW - stakeholders

KW - engagement

KW - social media

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KW - interaction

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DO - 10.1016/j.jbusres.2017.12.029

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JO - Journal of Business Research

JF - Journal of Business Research

ER -

The determinants of stakeholder engagement in digital platforms

Abstract

Keywords

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